Why Is Product Labelling Important in Marketing?

When you are selling a product, you cannot forget about packaging. Putting stickers and labels on your containers is an essential part of marketing. It doesn’t just tell customers about your product; it also provides important information about the quality of the product you are selling. Product labelling is a means of communication between the seller and the consumer. Here’s why you should take product labelling seriously when it comes to marketing.

What is Product Packaging?

Product labelling is the process of adding stickers or labels to your containers to promote your brand and provide information about your product or service. Labels contain important information about the product, such as:

  • Ingredients
  • Instructions on how to use
  • Age limitations
  • Materials

Labels contain all kinds of information depending on the type of product you are selling. If you need to label your products, you should get in touch with a professional sticker label printing (called รับพิมพ์สติ๊กเกอร์ฉลากสินค้า in Thai) service and discuss your needs. An experienced team will help you brand your containers and give you helpful recommendations on the best kinds of stickers and labels to use.

Primary Product Identity

Working with a skilled label printing company is essential to grow your business and brand your product. The type of label you use will help consumers identify your product, it also provides a base for essential information about your goods. If you are a parent company, you may want to remind your customers that a certain product comes under your name, so you can include a logo to constantly repeat this message.

Different Brands

If you are bringing out a new range of products, you’ll need good quality labels to show the difference between them and your original products. They can be used to transform the design and packaging style to attract customers to a new product. Labels and stickers can be used to differentiate between various brands.

Description of the Product

By law, you are required to give details of what your product contains. The best way to do this is to design clear labels which present the ingredients of your containers. If you are selling food, you’ll need to print instructions on how to use the product. You can also use your labelling to provide dietary information as some people are allergic to certain types of food.

Promote Your Goods

Your company has decided to do a special on certain items or you’d like to introduce a new product into the market, and you need a way to communicate this to consumers, what better way to do so than using quality labels. A colourful sticker showing a buy 1 get 1 free promotion will always attract attention from potential customers.

Product labelling is important when it comes to marketing, consumers are far more likely to reject a product if it doesn’t come with the right information on the container. An appealing label can encourage customers to try your product, helping to boost sales and attract new clients. When deciding on a label or sticker, you need to do plenty of research on the subject.