Influencer marketing has skyrocketed in the past few years. So much so that 86% of women now say they rely on social media to make purchasing decisions!
And as more brands leverage this unique marketing opportunity, a new breed of influencer has appeared to join in the fun.
Say goodbye to celebrity endorsements, the new kid on the block is more authentic, more trustworthy, and dare we say it, more successful. All hail micro influencers, real people, with genuine followings and heaps of ideas! Read on to learn all about them.
What Are Micro Influencers?
Micro influencers are social media users who have between 1,000 and 100,000 followers. They create content around a particular passion in their life. They are so successful that it attracts followers with a shared interest. This differs from traditional influencers, who can be celebrities, public figures, and industry experts with followings upward of 1 million and an established determined ‘personal brand.’
How Can Micro Influencers Grow My Brand?
The beauty of micro influencers is that their audience is hyper-engaged. Fans follow because they genuinely enjoy the content that the influencer produces. As a result, they are incredibly loyal to and trusting of their influencer icons.
And this loyalty pays brands back in spades. By working with a micro influencer whose content aligns with your product or service, you’re able to engage with a heavily primed audience that already looks to the influencer for advice. As a result, you can expect high engagement and conversion rates compared to alternative digital marketing methods.
The power of micro influencers is not to be ignored! Trust facilitates sales, and influencers have already worked hard to gain their follower’s trust. Take advantage of their efforts through strategic product endorsements and you’re guaranteed to see sales boom!
How to Find Micro Influencers
The good news is micro influencers are pretty easy to find. Brands interested in collaborating have two options:
Build Independent Partnerships
By researching popular hashtags and mentions that relate to your brand on social media, you’ll discover up-and-coming influencers that suit your niche. One option is to reach out to them directly and see how they fit with the product or service that you want to endorse.
Use an Agency
If you don’t have time to do the research yourself, there are dedicated influencer marketing agencies that can help you find the perfect micro influencers to collaborate with.
Agencies have a huge number of influencers on their books, ranging from just a few thousand followings to those with millions, so there are options for all budgets. They can also help to take the pressure off by acting as a broker between the two parties.
Grow Your Brand and Sales with Help From Micro Influencers
Whatever your product or service, there’s no doubt that partnering with micro influencers will extend your reach, engagement, and sales.
If this post has helped you answer questions like, “What are micro influencers,” why not check out the rest of our blog for more marketing hints and tips!