Branding and marketing are the driving forces of ushering growth and profitability in a business. Branding allows you to invent and reinvent your brand identity at any given junction. If you feel that your audience is withdrawing or your brand needs rejuvenation, it is crucial to return to branding.
What is branding? It is the art of deploying creative strategies to make a coveted and immersive brand identity. It involves strategizing to give birth to an inspiring and trust-worthy brand image that commands respect. Branding allows businesses to achieve growth by standing out in the industry and carving a competitive edge.
It is the art of making your brand more consistent, evolving with the pace of technological evolution, and maintaining audience interest. This article will walk you through some creative branding ideas to promote business growth and profitability.
Here, take a look:
SOCIAL MEDIA ENGAGEMENT
Is social media a portion of your marketing mix? More importantly, are you using social media to its full potential?
Social media is a powerful avenue for branding. It offers businesses a wide reach and numerous tailoring and targeting options. An active presence on social media outlets allows brands to explore creative content marketing strategies and advertising tools. Brands can immerse their audience in numerous ways and sell their products with paid advertisements and shop features.
However, it is crucial to identify the social media outlets that are popular amongst your audience. For instance, millennials prefer Instagram, YouTube, Snapchat, Tiktok, and Pinterest.
Whether you’re starting a new business or promoting an existing one, promotional gifts always work wonders. Consumers adore brands that give them free products that are useful and elevate their life quality. The potential of having your logo and brand message lying on a customer’s desk or living room is immense.
However, it is crucial to give a product that your target audience is useful or required. For instance, promotional items would be like a mug, pen, custom USB, a planner, journal, or even a letter opener. Whenever consumers use these products, he or she will remember your brand in good words. Promotional gifts work by influencing brand positioning in the minds of the target consumer audience.
They trigger the natural human response of reciprocation, encouraging the recipient to buy your products or hire your services.
Video marketing is experiencing a boom in today’s smartphone-crazy world. Modern-day users prefer interactive and immersive videos as opposed to lengthy blog posts. Video marketing presents an excitingly creative medium to interact and engage with your audience.
It also offers higher returns on investment (ROIs) and more significant potential to generate leads and boost conversions. With videos, you can introduce your product specifications, offer tutorials and client testimonials, or an immersive campaign to launch products. You can also go live on Facebook and Instagram to share your story as an entrepreneur. Consumers seek to support small and medium enterprises (SMEs) when inspired by their struggle and success story.
Video marketing is a great initiative to humanize your business and reinvent your business identity. Consumers seek video graphic evidence of products and services to influence their buying decisions. You can also engage your audience with online events, virtual seminars, trade shows, podcasts, talk shows, and much more.
Google grants higher visibility to websites featuring videos on their web pages. You see, videos boost engagement and prolong the time spent on each page. Google’s algorithms are quick to identify this activity and improve the rankings of such websites.
Influencer marketing has emerged as a dynamic new strategy for authentic branding and image building. Who are influencers? Influencers are not celebrities as they are figures who represent and relate with the average consumer.
Consumers look up to influencers and seek their advice and recommendations while making buying decisions. Social media influencers typically have a thriving following. An influencer’s content enjoys superior authority, trust, and credibility than advertising efforts.
Brands rely on influencer marketing to tap into the loyal and trusting audience of a social media influencer. Businesses have much to gain with such a collaboration, and the influencer designs the entire campaign. Brands can introduce a coupon code, do a video campaign, or a product unboxing video with an influencer.
There is an abundance of creative outlets to explore here. Influencers are full of inventive ideas to create original content. It offers vast potential for growth and profitability as an influencer’s recommendation lends credibility to a business.
GIVING PRIVILEGES TO CUSTOMERS
Do you wish to cement brand loyalty and acquire new customers? It is essential to acknowledge, celebrate, and appease your customers to strengthen your brand identity. Giving privileges and special offers is an excellent strategy to build brand loyalty and lasting relationships.
You can create a privilege club or a coveted card for the most loyal customers who have shopped for a certain sum of money. You can also send out special offers and discounts for customers who regularly read your email subscriptions. There are numerous ways to reward your customers. You can even set up a reward for customers who recommend your services or website and bring in new customers.
When it comes to branding, it’s all about creativity, originality, and competitiveness. Be sure to conduct market research and examine your competitors to identify your competitive edge. You can use the above mention ideas to promote your brand easily and effectively.